Luisante

services

strategy
identity
packaging
art direction

year

2025

niche

ayurvedic skincare

the brief

An Ayurvedic line that had to feel sensual and inclusive, for women and men alike.

the shift

From “natural cosmetics” to “a moment with yourself” — the Lover archetype, red as inner glow.

the result

A logotype that reveals itself differently in every place, and a shelf that reads warm, not clinical.