FAQ

Every airo btq. project is led by Karina Loboda, founder and Creative Director, from the first call to the final file. She works with a small circle of designers and production partners, and nothing leaves the studio without her approval. You always talk to the person responsible for the result.

Yes. airo btq. works remotely with brands worldwide, with most clients in the US, Europe and the Middle East. Calls, reviews and approvals happen online, and we plan the schedule around your time zone.

Expect about one to two hours a week. You join a kick-off call, answer a brief, and review work at set checkpoints. Between checkpoints the studio works independently, so you can keep running your business.

Yes. We are happy to sign your NDA or provide our own before you share anything confidential. Unreleased products and launch plans stay private until you are ready to announce them.

airo btq. is a boutique branding studio that designs brand identity, packaging and websites for premium brands. Every project starts with strategy, through our process called The Perception Method, so the visuals are built on a clear idea of how the brand should be perceived.

We specialise in luxury beauty, skincare, fragrance, fashion and hospitality. These are categories where perception drives the purchase, and where packaging and details carry as much weight as the logo.

Yes. airo btq. designs packaging with production in mind: dielines, materials, finishes and print specifications are prepared for your manufacturer. On request we also supervise printing to make sure the finished box matches the design.

Yes. We deliver websites end to end: strategy, structure, design for desktop and mobile, development and launch. Development is handled with our long-standing production partner, under airo btq. art direction. If you have your own developers, we can design and hand over full specifications instead.

We don't design logos on their own. A logo without strategy and a system around it rarely holds up in real use. Our smallest project is a complete brand identity with a guideline, which gives you everything needed to launch consistently.

A brand identity project takes four to six weeks, depending on depth. Packaging takes two to four weeks per product, and a full website takes six to ten weeks. You receive an exact schedule with dates for every checkpoint before the project starts.

Sometimes. If your launch date is fixed, tell us on the first call and we will say honestly whether it is achievable. When possible, we adjust the scope or the order of work rather than cut corners.

If we don't hear from you for ten working days, we move the project to the next available slot and let you know in advance. Nothing is lost, and we pick up exactly where we stopped.

Every airo btq. project is priced by scope: what needs to be created, how many products, and how deep the strategy goes. After a short first call we send a proposal with a fixed price, so there are no surprises later.

Projects are paid in two parts: 50% to reserve your start date and 50% before the final files are handed over. Larger projects can be split into stages.

Two rounds of revisions are included at each design stage. Because the direction is agreed in the strategy stage first, most projects need fewer.

Third-party costs are billed separately: print runs, font and image licences, product photography, and hosting. We help you choose suppliers and include these costs in the plan so you see the full budget upfront.

You do. Full rights to the final approved designs transfer to you once the project is paid in full. airo btq. may show the work in its portfolio, and if the launch is confidential we wait until you go public.

You receive a brand guideline and all source and export files: logo in every format, colours, typography, patterns, print-ready packaging files, and design or development files for the website. Everything is organised so your team or any future partner can work with it.

Yes. Brand Support is a monthly partnership for social and campaign visuals, new packaging for new products, website pages and seasonal materials. Everything stays within the system we built, without the cost of an in-house designer.

Small fixes found shortly after handover, such as a typo or a file format, are covered. New work is quoted separately or included in Brand Support.